How To Ace Food Photography: The food is good! The aroma is amazing! The serving is perfect!
Now, how does one market it brilliantly? Someone who is into the food business needs to showcase their recipes and dishes extra-ordinarily. In fact, even tastier and mouth-watering than in reality.
So to make this magic happen and make people crave it, one needs to master the art of food photography.
The perfect food click is just as difficult as getting the perfect taste and aroma.
If the delicious taste of the food calls the customer for a second time, remember, the delicious-looking food picture invited them for the first time.
Hence it is equally important to present your food nicely online and offline.
So here are the 5 tips to ace the skill of food photography, that will make your food look yum and inviting!
1. Natural Light:
The light in a picture plays the most important role. The kind of light you click the picture in decides the aesthetic look of the food picture. Hence you need to know what kind of light you would need for a specific recipe shoot and accordingly, execute the shoot at that time of the day.
Preferably, the golden hour of the day is the best time to have pictures.
Of course, this can be done in the studios with artificial lights, but anybody with no or fewer types of equipment can strive for authenticity in their picture with natural light.
2. Use Props:
Using props correctly in food photography can enhance the picture. Props can be anything that will make food look good, stylish and fascinating.
Props could be anything that suits the type of food that is prepared.
Usage of the props should be smart, hence a photographer should have an eye on aesthetics. While placing the props, the colour combinations of food, crockeries and props must be taken care of.
While using props, one must take care that their usage must be minimum. Because our subject is the food and not props.
3. Research and refer:
When you as a photographer, research more and consume good quality pictures and knowledge about food photography, your output keeps getting better.
You get to know about new techniques, angles and also, and it helps you stay updated with new trends and methods.
Reference motivates you to do more and bring excellence to your work.
Hence, good research and references lead to good photography.
4. Tell a story:
As a photographer, if you can tell a story through your picture, there’s nothing that can stop you. Capturing the picture with some purpose to achieve, will produce a more meaningful output than just clicking the picture randomly.
Rearranging the positions of the pieces of food on the plate, changing the angles or using the props is what a passionate photographer will do just to get his perfect picture that conveys some story to the audience.
5. Edit excellently:
After all the efforts to get that perfect click, editing is the second most important aspect to make the picture more lively. Hence a photographer needs to know the best editing apps that can help them to get what they want as the final result.
Editing helps to adjust various aspects of the pictures like contrast, brightness, clarity, saturation, hue, etc. It also fixes the small imperfections in the pictures.
Hence if the editing is done right, you get your perfect picture that’s all set to go out there and water the mouth of foodies and force them to order the same dish they saw a few minutes back!
So these are the 5 tips that you can apply and master the skill of food photography and make a brand for yourself and your clients in the food world.
Thank you for reading!