Are you looking forward to changing your content marketing game?
Then you must try Instagram reels!
Instagram reels are short videos of 30-60 seconds that can be played on a loop and are the reason why many brands go viral. This feature by Instagram is very useful for brands trying to reach out to their target audience. Like every platform, Instagram reels is not as easy as it seems and its algorithm has always been the topic of discussion. But, every person seeking value and knowledge will watch your reels if you are offering them what they want.
Here are 5 actionable tips you can use Instagram reels for your brand and reach out to a wider audience.
Every brand has a story and Instagram reels are the best way to express it with your target audience. Your customers would connect and relate with your brand story and reels gives you the freedom to say it in a fun or authentic way. Your Instagram reel should not look salesy, make it valuable and informative. This is an organic way to reach out to the audience that is genuinely interested in your offerings.
Get real with your followers and show them the real Behind-the-scene footage. This will create a better understanding between you and your followers. Your Instagram followers are most likely to get converted into your potential customers so get candid. Show them what goes behind offering them the kind of value you offer which will help them understand your brand better. If your brand is into creativity like Capturing WOW then you have many BTS for your audience because brands are much more than cubicles.
Let your audience know the creative minds behind your brand. The best way to do it is by representing them to your followers. You can ask your team to do their favorite thing with a viral sound or you can just interview them. You need some time to execute this but it is one of the best ways to breathe some life into your posts. You can also promote your products or services while introducing your team in your Instagram reels.
Surprise your followers with giveaways & discounts. Show them that you are trying to offer them better with each reel that you post. Giveaways can promote engagement in your Instagram account, ask your followers to tag their friends, add the story of the post, etc.
Instagram reels are the best way to educate your audience with your offerings or the best you can do is educate them with information related to your industry. This way you will attract an audience that is interested in your industry and who are more likely to invest in your offerings. Offering high value should never go out of fashion. This builds trust and credibility in your brand.
Instagram Reel could be your chance to give new energy to your Instagram account and create a fun environment. But if you are a content creator or an entrepreneur looking for secret tips and tricks for content creation then come join us at Capturing WOW Global Expo 2021. It's the world's largest Expo for all Photographers, filmmakers, and creative artists.
It's an amazing opportunity for all the budding as well as experienced photographers where you get to connect with 80+ speakers, and 10,000+ attendees and get hired by top brands from across 30+ countries.
Click Here and change your content creation game.
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