Photographing products for catalogues, websites, brochures, and commercials is known as product photography. They’re the people behind the sleek images you see in every Instagram ad, iPhone commercial, and Amazon product page—the perfect product photo can sometimes be the decisive factor in a sale. If you’re shooting with the purpose of selling, you’ll want each product photo to portray the subject in the best light possible. A strobe or Speedlight can help, but if you play your cards properly, you might not even need one to obtain a spectacular product photo.

Let’s dive deep into understanding the product photography tips that can help you perfectly.

1. Lifestyle vs. Seamless

Seamless paper is a photography technique for creating the illusion of a seamless background—if you’ve ever seen a product photo over white, black, or any other colour, this is likely the method behind the look. When most people think of product photography, they think of seamless photography, however many brands now use a combination of seamless and lifestyle photography in their catalogues.

2. Shooting with Narrow Aperture

When filming for other people, this is especially true. A small aperture guarantees that all of the product’s details are in focus. Shooting with a strobe or outdoors can assist a lot—you won’t always be able to close down to f/8 or f/16 otherwise, but you can typically aim for f/4 at the widest aperture. It’s also worth noting that you should shoot with a focal length of at least 50mm, preferably more.

3. Illuminate Every Detail