Do you want to know how one brilliantly markets their food photography? You know what, the food is awesome, the aroma is amazing and the serving is just perfect!! Are you someone who is into the food business and needs to showcase their recipes and dishes extra-ordinarily. In fact, even tastier and mouth-watering than in reality. So it’s time to make this magic happen and make people crave for that food item, one needs to master the art of food photography. The perfect food click is just as difficult as getting the perfect taste and aroma. If the delicious taste of the food calls the customer for a second time, remember, the delicious-looking food picture invited them for the first time. Hence it is equally important to present your food nicely online and offline.
So here are the 5 tips to ace the skill of food photography, that will make your food look yum and inviting!
Research will never let your efforts go in vain. It helps you to get a better understanding about the concerned subject matter. When it comes to food photography you need to have a strong research on and about all trending food photography dishes. When you, as a photographer, research more and consume good quality pictures and knowledge about food photography, your output keeps getting better.
You get to know about new techniques, angles and also, and it helps you stay updated with new trends and methods. Reference motivates you to do more and bring excellence to your work. If your food photography is supported by some content then using proper keywords and hashtags will help you grow your visibility on the internet. Implementing a good research strategy will make your work easier and simpler. Hence, good research and references lead to good photography.
Lights always have a special role to be played during photography. With the help of proper lighting techniques, that ”perfect food shot” can be obtained.The kind of light you click the picture in decides the aesthetic look of the food picture. If lights can describe the texture of food then the food would look more tempting and yum. Using natural lights help you capture more tempting and mouthwatering food images which will surely attract your auidence. The light in a picture plays the most important role.
We have two types of lightnings which are most widely used in food photography.That are -
The natural light helps to enhance the ambience of the food. Also, natural light comes out in the most wonderful pattern in the form of shadow, which helps to enhance the naturality and freshness of the food. When the natural light is direct it helps to capture the most amazing food shots on the table. Using natural light does wonders during the golden hour, but that does not always work. If you plan to use natural lights then it’s wise to learn about the different patterns of sunlight.
The artificial lights help to enhance the food photography when implemented with proper understanding. The opposite of natural lighting, artificial lighting is produced by gear such as speed lights or strobe. Hence you need to know what kind of light you would need for a specific recipe shoot and accordingly, execute the shoot at that time of the day. Preferably, the golden hour of the day is the best time to have pictures. Of course, this can be done in the studios with artificial lights, but anybody with no or fewer types of equipment can strive for authenticity in their picture with natural light.
Using props correctly in food photography can enhance the picture. Props can be anything that will make food look good, stylish and fascinating. Using props will help you to make your food look more appetizing. Here are some props which can be used which are as follows- neutral background, textured fabric, wooden accents, old objects with characters, plants and many more props.
Props could be anything that suits the type of food that is prepared. Usage of the props should be smart, hence a photographer should have an eye on aesthetics. While placing the props, the color combinations of food, crockeries and props must be taken care of. While using props, one must take care that their usage must be minimum. Because our subject is food and not props.
As a photographer, if you can tell a story through your picture, there’s nothing that can stop you. Capturing the picture with some purpose to achieve, will produce a more meaningful output than just clicking the picture randomly. Rearranging the positions of the pieces of food on the plate, changing the angles or using the props is what a passionate photographer will do just to get his perfect picture that conveys some story to the audience.
After all the efforts to get that perfect click, editing is the second most important aspect to make the picture more lively. Hence a photographer needs to know the best editing apps that can help them to get what they want as the final result. Editing helps to adjust various aspects of the pictures like contrast, brightness, clarity, saturation, hue, etc. It also fixes the small imperfections in the pictures. Hence if the editing is done right, you get your perfect picture that’s all set to go out there and water the mouths of foodies and force them to order the same dish they saw a few minutes back! Some of the best apps for editing food photos are - Spyne, Adobe Lightroom, VSCO, Foodie, Canva, Lightroom, A color Story.
So these are the 5 tips that you can apply and master the skill of food photography and make a brand for yourself and your clients in the food world.
Thank you for reading!
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