Whats the problem we are trying to solve here?
Well, wedding photographers wish to get their amazing pictures a great reach and visibility and the clients on the other hand want an easy access to all images from their event. However, there is nothing out there that helps solve the problem.
Anand Rathi, a renowned photographer realised this when he shot Akash and Shloka Ambani’s wedding and had to deliver nearly 30000 edited images to over 1200 guests.. Spurred by the need, Picsniff came to life.
What is Picsniff?
Picsniff is an AI powered image sharing tool for professional photographers. It uses cutting edge face recognition to help attendees at an event find their images without the guest or photographer ever having to spend extra effort.
What are the features of Picsniff?
Picsniff is not just a platform for face recognition it has all the features that one can ask for.
With face recognition, you might have a concern about privacy … Picsniff has that covered with Liveness detection which prevents unauthorized access using real time face tracking
It also offers custom domains, full white labeling, password protected galleries, email registrations, beautiful gallery designs and client favoriting features … and that’s just the tip of the iceberg.
How does the face recognition feature really work?
The photographer uploads images at the backend much like they would in any other cloud storage system. The software then generates a link and code that can be shared with the guests (before or after the event). The link prompts the guests to click their selfie and the software combs through all the images to spot the ones featuring the person in the selfie.
If we go the conventional way, it would take hours or days to find those images and that too without much accuracy. However, with Picsniff a guest can find themselves in a matter of seconds.
Sounds all great, is it expensive though?
Surprisingly, not! While face recognition is a compute heavy activity, people at Picsniff have managed to keep it surprisingly affordable. Check out the pricing on www.picsniff.com
Does Picsniff help the photographer with insights and audience analysis?
Picsniff is very data driven. Photographers can not only keep track of how many users registered for the service but also see the number of images discovered, number of downloads, favoriting activity etc. For photographers who run ads on Instagram or Facebook, Picsniff also captures the name, email ID, and phone numbers of the guests. This information is available as a simple .csv format file which can be used to create custom audiences for Instagram/Facebook ads. So instead of spending thousands of rupees promoting their brand to an unknown audience, they can run ads to showcase their work to the right crowd! This can help cut down marketing budgets tremendously.
What is the marketing scope with Picsniff?
Picsniff not only gets you the recognition for your images but also opens up tremendous potential for marketing. .Picsniff serves as a platform to a photographer that can drive visibility of photos by 20x and get 10x more leads than any other platform out there.