Phil Penman Photographer

How to put your name in history with street photography – Phil Penman

Learning is a never ending cycle. From the moment one is born to the day they die, the learning process never ceases. The learning curve, as they say, is so called because it never flattens. Information and knowledge are but variables which alter the course of our life, and valuable are the people that help us learn and grow as a person. 

Phil Penman is one such special individual who shares this belief, and is a strong advocate for learning and improving through each decision we make in our life. A renowned photographer, author and teacher, Phil has shot some of the most high profile names in popular culture from the likes of Bill Gates to Britney Spears. With experience spanning a vast twenty seven years, he has a monumental range of work. He has documented in the flesh the 9/11 terror attack and the immediate aftermath, as well as skimmed through cities amidst in the Covid-19 pandemic to paint a picture representing change and the dynamic nature of the world. His fondness for the ever changing characteristic of life has led him to be a passionate cityscape and street photographer. 

With his cheerful tone and warm aura, Phil speaks about his experience in his signature happy-go-lucky manner and sheds light on the struggles of being a celebrity photographer, and the mercenary nature of clients. “I’d rather make 60 cents and enjoy it, capturing things I love, than wait for half a day for a decent click to earn the same amount,” he says. He stresses that no matter how much passion you have for photography, if you do not enjoy the work, it cannot be a sustainable source of income. This belief of his, led to him developing and nurturing his passion of street photography into a sizable work profile, which he craftily turned into income through proficient marketing. 

“Know the value of your work. Do not undersell yourself.” Golden words from Phil himself. He hopes for these words to sink into the brains of all aspiring photographers. Marketing oneself and one’s work is of paramount importance. One must build a portfolio, be it through social media, or as in Phil’s case, a book. His book documenting his experiences through pictures received worldwide fame and made the shelves of the museum of modern art, New York City. In these digital times, finding the right people who are willing to buy your work, or to put you in the industry limelight is what should be the holy grail and the two non-negotiables that go into it are good content and good content curation. Seeing your work from an external perspective is key in order to analyse what could gain attention and sell. Phil used the analogy of Nike, who have a distinct and recognisable marketing style, building a hotel. You’d have a pretty clear idea or image in your head as to what it would look like. The same cannot be said, however, if Holiday Inn was to make a shoe. Your identity speaks for itself, and finding the right client is where profit lies. 

Being a street photographer, emotion is a tangible influence, both personally and in Phil’s immediate habitat. Street photography is driven by capturing city life in the rawest form. People going about their daily life, hustling and struggling. This dynamic reached extremities during the 9/11 terror attack and the Covid – 19 pandemic. The sheer panic and sorry state people were in when the Twin Towers crumbled came a shock even to him. “I couldn’t bring myself to click pictures of some people who were so obviously stricken by grief and at the lowest point in their lives.” It leads you to think, where does one draw the line between what is daily life and what is not, and what is okay to be photographed and what morally isn’t? These decisions are part and parcel of being a street photographer.

Phil cannot stress enough on the importance of innovating, doing what you love and loving what you do. He speaks to us because we share his affinity towards photography, be it in any form. Struggle is inevitable no matter which avenue life takes you into, and the desire to grow, to showcase yourself and most importantly, to remain a student throughout your life is the mantra for success!


Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on whatsapp

Leave a Reply

Become A Successful Cinematographer By Doing This!

Want to be a successful cinematographer? Don't know how and where to get started? Don't fret! We have got you covered in this blog!

A cinematographer's job is one of the most valuable and coveted jobs in the film industry. Cinematographers are those creative minds who make a director’s vision come to life with their artistic imagination, technical abilities, and creativity.

Whether you are a budding cinematographer or you have dreams of bringing a film to life, navigating your career into the world of filmmaking would require surplus practice and a healthy portion of patience. If you have a creative mind and you only dream of films, there is nothing that will hold you from becoming a Cinematographer!

In this blog, we have curated foolproof tips that will help you become a successful Cinematographer! So keep the ball rolling and pick your learnings!


A Cinematographer, who is also known as the Director of Photography (DOP) is a creative supervisor during the production of a film. The Director of Photography must have the required camera skills, understanding of lighting and the potential to work with the entire camera crew to create the esthetics of the particular film.

The Cinematographer works closely with the Director of the film putting in 100℅ efforts to bring the Director’s vision to life. During the production of a film, the DOP works closely with the creative crew, the lighting crew, the costume designers and other film-related teams to make the film project flow smoothly.



Young and aspiring cinematographers can benefit greatly by enrolling themselves in a film school. These film schools provide a pool of opportunities to study the all-around sides of a cinematography career.     

There is a wide array of degree programs that are available in most of these film schools. However, most employers prefer cinematographers who normally have a bachelor’s degree in cinematography or photography. Educating yourself in this field will not only help you succeed but also teach you the bits and pieces of cinematography. At a film school, you will meet different people who work in the field of cinematography or other related industries. You could connect with them and build your networks as well.


Remember that experience will always be your best teacher. Before you start looking for permanent jobs, we suggest you spend your early career time assisting professional cinematographers on film sets. It is the most effective way to clear all your concepts and put them into practice. 

For long term learnings, you may apply for internships or part-time jobs where you can assist cinematographers and learn alongside. Each lesson that you learn, every skill that you master and experience that you pick up during this time will contribute to your overall expertise as an upcoming cinematographer.


The film industry is one of the most competitive industries today. It helps you to connect with a lot of people who can help you with the ins and outs of the filmmaking industry. Success in this field of cinematography sometimes depends on who you connect with, so the very same people may be the key to finding your success. Prepare to network and build relationships with as many people as you can in this creative industry. Collaborate with people and stay in touch with your film school friends and supervisors. 

Hope these tips help you in your journey to become a successful Cinematographer. If you have not yet booked your ticket for the creative event of the year, DO IT NOW!
Click on to confirm your attendance at the world’s largest photography, filmmaking and content creation conclave. 


Must-Know Hacks For Wedding Photographers!

Are you that Wedding Photographer who works his heart out to get more and more clients? Are you struggling hard enough to build your wedding photography brand or business?
As a Wedding Photographer, one of your goals is to get clients that are ideal for your business. Trust us, getting ideal clients is no piece of cake! Besides building positive relations with your clients, there is a lot more that goes into building your brand or business. Here comes the most important aspect of brand building, i.e. Marketing! In a competitive industry, we need to stand out to make a living. The sad truth is that if you don’t make the effort, a million Wedding Photographers are waiting in line to take your place!
To help ease all your problems, in this blog we have curated some of the best marketing tools shared by the masters of Wedding Photography.
Capturing WOW organized a comprehensive session on Clubhouse having a panel of 5 experts from the Wedding industry. Our speakers - Neeta Shankar, Divyam Mehrotra, Megha Bhatia, Raman Dipak and Jai Cassario conversed with the audience and shared their knowledge on the various marketing tools that can be used by every Wedding Photographer to get more clients and build their brands in the Wedding industry.


Talking about the various marketing tools in the Wedding Photography business, Neeta Shankar said, "Photo Albums work as a great marketing tool. If you don't want to give out albums, you may opt-in for photo books or coffee table books". To this Raman, Dipak added, "Wedding albums are very important. You could use them as a deliverable that will get you more clients." 

Photo Books and Albums work hand in hand with the photographer. If you miss out on considering albums as a part of your deliverable, you are technically missing out on something really important.


"NRI clients still prefer using traditional 'emails' for communicating," said Megha Bhatia. A lot of international clients use traditional email methods to communicate with businesses worldwide. Also, communicating through emails with potential clients and your community is the best way to build your trusted client base and community in your business. Email marketing also finds new customer prospects and converts them into potential customers. 


It’s a proven fact that social media can be a great marketing tool for Wedding Photographers in various ways. For instance, social media makes it possible for people from different countries of the world to connect instantly, and that can do wonders for both parties. 

Of course, for Wedding professional photographers and filmmakers, social media can be one of the most powerful tools if used the right way and in line with the algorithms that run the various social platforms. Moreover, it can also be a very beneficial avenue for beginner photographers and passionate hobbyists as well. 

Megha Bhatia said, "Social Media has become a big tool to bring more leads."So put your best work out there and connect with people around the world while you get more leads alongside!

If you have not yet booked your ticket for the creative event of the year, DO IT NOW!
Click  on to confirm your attendance at the world’s largest photography, filmmaking and content creation conclave. 


4 Must Avoid Mistakes For Every Wedding Photographer!

Do you want to know what mistakes you have been making as a wedding photographer?

In the beginning, Wedding Photography may seem easy, but the more you learn about it, the more you realize how little you know. But, being a Wedding Photographer is not that easy. You could be proficient in knowing everything about wedding shoots, but you could tend to make mistakes! These mistakes may also bring down your entire Wedding Photography business or your photography career.

To help you avoid losing onto your hard-earned business or your dream photography career, we have curated this article that covers 5 common mistakes that every creative wedding photographer must avoid!

Our Masters Of Photography - Divyam Mehrotra, Jay Cassarioa, Megha Bhatia, Neeta Shankar and Raman Dipak featured on Capturing WOW Talks with our founder Mr. Luv Israni and shared the common mistakes aspiring Wedding Photographers must avoid!


Talking about her journey in Wedding Photography, Megha Bhatia said, "There was a time when I was lost in my career. I didn't have a clear vision to work for". She also said that she lacked creative satisfaction that led her to come to a point where she wanted to quit her career in Wedding Photography! 

Several photographers lack a vision and that they slog away in their vision-less careers. Having a clear vision will not only help you have your mind working towards a specific goal but will also motivate you to achieve that vision of yours.


At the session, Jay Cassario shed light on the importance of educating clients.

Famous wedding photographers often tend to make the mistake of not educating their clients. He said, "Educate your clients and focus on yourself and your Wedding Photography brand. If your clients don't know who you are or what your brand is all about, you won't get leads.  


"Wedding Photography is about keeping the couple a priority," said Jay Cassario. Being a wedding photographer, you have the responsibility of capturing special moments of the special day. 

Now if you don't focus on capturing these special moments of the couple, there is no point in shooting the wedding otherwise. 


Neeta Shankar said, "Focus on building your skills" while Jay Cassario added, "Always keep learning and try to incorporate those learnings in your work".

Numerous photographers feel that they know literally everything but in reality, they don't.

You must learn something new everyday, it could be about Wedding Photography or even about how to build your Wedding Photography business! Learning will not only enhance your knowledge but also will help you upgrade your skills.

Hope these inspiring pieces of advice help you in your Wedding Photography career and that you avoid such mistakes in near future.

If you have not yet booked your ticket for the creative event of the year, DO IT NOW!

Click on :

to confirm your attendance at the world’s largest photography, filmmaking and content creation conclave. 


5 Tips To Create An Eye-Catchy Wedding Portfolio!

Are you an aspiring wedding photographer and wish to build a perfect wedding portfolio? If yes, then we have some rightly curated tips for you! 

Often, questions like:

  • “How can I get clients?"
  • “How will people notice my work?"

………… and more such questions

keep rolling in the minds of several Wedding Photographers and Filmmakers. Just so you know, creating a perfect portfolio will not only help you get noticed by people but also help you attract your dream clients!

However, building such a portfolio is not easy. You have to invest your efforts, time, and your photography skills to create an outstanding portfolio. Beyond everything, your portfolio is your investment and it introduces your work to the world.So keep up the momentum as we are about to dive into the pool of tips to help you build a perfect wedding portfolio!


Before you start building your wedding portfolio, you need to identify your target audience.

  • Who do you want to cover in your photographs?
  • Who are you trying to reach out to?
  • Who is your target audience?

Knowing the answers to these questions will help you determine your reason for creating the right portfolio. Moreover, the answers can also help you identify the style, tone, and content that your desired portfolio should have.


Approaching or connecting with other vendors in the wedding industry can not only boost your portfolio but can also help get you additional work. Networking is exceptionally beneficial in the creative industry, as many opportunities come from word of mouth connections. 

Finding such vendors in your locale will also eventually put you on their list of go-to” photographers when clients ask for recommendations or when other opportunities arise. If you are an outgoing person, consider attending workshops or other wedding-related events where you could build relationships with the people of the wedding industry. 


To have a great portfolio, you must have great images. That means practice, practice, practice!

You will only develop a promising body of work if you go out and shoot. If you are getting into wedding photography, you may offer up some free or cheap photoshoots for people you know until you land some great shots.

Once you have a bunch of photographs, you may sit back and select some of the best clicks. Selecting the right images for your wedding portfolio part is likely to be the most time-consuming step of all, and that’s okay.

It’s crucial to take your time in such a setting. Offering a variety of different styles and scenes will not only demonstrate the depth of your proficiency but will also help your clients stay interested and involved with your work.


Several photographers get tempted to rest on their success but wise photographers keep learning and improving their craft. So to keep yourself at the top of the list, keep learning about how you could enrich your skills and how you could use them to build your dream portfolio!

To continue learning such insightful hacks and tips right from the masters of the craft. Don’t forget to join us at Capturing WOW Global Expo 2021, taking place from 16th to 19th September 2021! 

If you have not yet booked your ticket for the creative event of the year, DO IT NOW!

Click on

to confirm your attendance at the world’s largest photography, filmmaking and content creation conclave. 


Excel The Craft of Post-Production in Ad Filmmaking!

Are you a talented ad filmmaker? Do you have the ability to catch your viewer's attention in the first 5 seconds of your ad film? 

Several ad filmmakers are struggling hard enough to make a career in the ad filmmaking industry. Nearly half of them toil over to shoot their first-ever perfect ad film. Just so you know, approximately ¾ of the ad filmmakers community are yet searching for ways to ace their ad filmmaking skills!What if we tell you that we have one solution for all your problems? This is unbelievable, but yes we've got an ultimate solution for you straight from the experts of the ad filmmaking industry!

Capturing WOW organized a comprehensive session on Clubhouse having a panel of 6 experts from the ad filmmaking industry. Our speakers - Charit Desai, Siva Romero Iyer, Veeraa, Keyur Bipinchandra, Souraj Bhattacharyya and Jay Bhansali conversed with the audience and shared their knowledge on the importance of the post-production process in ad filmmaking.

In this article, we would be sharing some of the most valuable insights that our speakers shared at the session. So you may maintain the momentum as we walk you through the ultimate solution to excel in the art of ad filmmaking through post-production.

•What Is Post-Production?

Post-production is an all-inclusive process where the raw footage of the ad film is edited, visual effects are added to the ad film, music is composed based on the requirement and titles for the ad film are finalized. For raw footage to become a complete ad film or any other digital media, it needs to go through a thorough post-production phase that no ad filmmaker should skip.

•Why Is Post-Production Important?

Aforementioned, the process of post-production includes editing and finalising the ad film with all the creative elements in place.

You plan and visualise your ad film in the "pre-production" process, you shoot raw ad film shorts in the "production" process, but you finalise your dream ad film in the post-production process! Raw ad film footage alone isn’t enough to create a successful ad film. 

The post-production process consists of:

  • Video Editing
  • Visual effects and CGI 
  • Sound editing and Mixing 
  • Color Grading 
  • Smoke/Flame edit 
  • Final output

As an ad filmmaker, you would never serve your audience with a half-baked ad film. It is your responsibility to create incredible ad films that your audience deserves! So it is very important to follow the process of post-production while you desire to create your dream ad film!

•What Did Our Speakers Say About Post Production?

Our speaker - Siva Romero Iyer said, "You make or break a film on the edit table! It is quite important to know about the process of post-production". All our experienced speakers mutually agreed to the fact that many ad filmmakers skip the most important part of ad filmmaking i.e. post-production.

Adding to this, Souraj Bhattacharyya said, "99℅ of the ad filmmaking career is about learning your craft and improving your skills. You have to sit back, learn the different processes of filmmaking including post-production. At the end of the day, if you are not interested in the concept or you don't want to improve your skills, there are high chances for your film-in-hand to go for a toss!". Young ad filmmakers join filmmaking schools, excel in their ad filmmaking craft but miss out on the post-production process. 

Charit Desai said, "The competition in the filmmaking industry is getting fierce. You have to learn, find your path and stick to your story and vision. You cannot miss any aspect of the ad filmmaking process. You shoot a raw film but you give it a finishing touch in the post-production process". The more you learn, the more you grow and this process of learning is never-ending. 

While all the aspects of ad film production are important, post-production is an important turning point in any movie or ad film. This editing process can bring any film to its full potential, so it truly connects with your audience.

To learn from the best in the creative industry and to level up your skills in photography and filmmaking, tune into Capturing WOW - a platform for photographers, filmmakers and content creators to come together, learn, discover, network and grow!


Best-Ever DIY Hacks To Ace Newborn Photography At Home

There are several reasons why professional newborn photography isn’t always the best option for all parents. These reasons may include health factors, finances, work rosters, complicated delivery situations, continual family visits, and various other reasons. Such situations make it difficult for parents to move to and fro with their newborns. Now here's a question that arises, "Is it possible to snap studio-like newborn photographs at home?"

The answer to this is yes, you can take awesome studio-like snaps of your little one at home! You may not have invested in proficient equipment or any kind of education in photography but, when provided with a few tips and tricks, a simple camera of any kind, and a good natural light coming straight from your window or elsewhere, you can take some pictures that you’ll love for years to come.

Before we get started, here are a few things you need for your newborn's DIY photoshoot:

  • A sleepy baby
  • A camera
  • The simple backdrop of any colour
  • A pillow
  • Few props
  • Basic photo editing software
  • Lots of patience!

So let's dive into the pool of DIY hacks that will help you capture your newborn's little moments at home!


Nearly every photographer will tell you that light can make or break your photograph! So before you snap your newborn's photograph, you must always give a thought to when and where your home gets the best natural light. Natural lighting will not always work. Direct sun can cause harsh light and shadows on your newborn, which is something you do not want for your newborn photos. So you have to check the direction and the amount of lighting that enters your room.

A rich-lit room with even light would work better for you if you do not want to keep checking on the natural lights. On the other hand, if you try to do your newborn photoshoot in a poorly lit room, you will likely end up with grainy, blurry newborn pictures. So instead, we suggest finding a room with nice light, cosying up to the window and then turning off all the other unwanted lights in the room.

•The Prop-Star!

Your newborn baby is undoubtedly the star of the photoshoot, but adding in a few props to the shoot can make your newborn pictures shine brighter. Need some suggestions? We've listed a few below!

Maximum people have things around their house that they can use as props for the photoshoot. 

     •Cute Handcrafted Bowls

     •Colorful Bubbles



     •Stork Sacks

     •Cute Cocoons

     •Bands and Bows


     •Handmade Nest

     •Candies, etc.

You may also use a few household baskets which could work well as a prop for your newborn baby. Make sure you put plenty of padding on top so your newborn baby is comfortable! At the end of the day, your baby’s safety and comfort are always the most important.


Avoid adding extra elements in your newborn baby photo session. These extra elements would distract you from your subject. A simple wrap and a hat or a cute headband can look gorgeous, and the easiest way to make it work is to ensure that they suit your theme well.

•Location & Angles:

You may vary your newborn baby's shots by trying different locations like on the bed or beanbag and any other comfy place. Besides shooting in multiple locations, you must also shoot from many angles and perspectives for a variety of newborn photos without even needing to move your baby.


Your newborn baby's skin is soft and delicate, and if you use bright contrast or colour in your editing this can enhance any imperfect skin and would add more work on your shoulders. If you are not confident in your editing skills, you may keep it simple and beautiful. 

Do not be afraid to go black and white or add a filter and play around with various colours. It could give a simple photograph a new impressive look. For basic level-editing you can use the Instagram filters or editing features, the Photoshop editing app or any other easy photo editing apps you are comfortable with.

 Newborn photography could get difficult for you. Sometimes your newborn won’t even participate or your baby won’t even settle. You might be too exhausted or overwhelmed to even attempt this DIY newborn baby photography. That’s alright. Don’t pressurise yourself if you can’t get them done in the first 14 days or even the first month. Some photographers have snapped newborns at the 7-week mark too!

To gain valuable insights and to learn from the best in the photography and filmmaking industry, tune in to Capturing WOW -  a platform for photographers, filmmakers and content creators to come together, learn, discover, network and grow!


A Start To Finish Guide To Master Maternity Photography

 Maternity photography is such a beautiful opportunity to capture the glowing mommy-to-be, right before the arrival of her baby! You have the opportunity to ensure her comfort during what is likely to be a trying moment in her life. Preparing for these pregnancy photoshoots ahead of time can help the expectant mother feel less stressed. As a result, you will need to plan ahead and have your techniques, poses, and advice ready.

Here are some maternity photoshoot tips that will ensure you capture the perfect shots that will help your client create a lifetime of happy memories!

  • The Right Time

The Right Time

The most decent time to do a maternity photo shoot is typically between 33-36 weeks into pregnancy. However, you should always consult your client about any special circumstances that may affect her due date. 

  • Outdoor Maternity Photoshoot

Outdoor Maternity Photoshoot

The most beautiful part of doing outdoor maternity sessions is that you can pick and choose varied locations. If your client is wearing a more revealing maternity dress, most likely your client will want a more private location.

  •  Indoor Maternity Photoshoot

Indoor Maternity Photoshoot

 If you are taking your clients photos indoors, we recommend you plan to shoot during the brightest time of day. You may ask your client to stand near a window, you may also add a plain white curtain or hang a white sheet to diffuse the bright light and be sure to turn off all the artificial studio lights so they don't add strange shadows.

  • Props For Maternity Photoshoot

Props For Maternity Photoshoot

Making use of varied props can be an incredible way to add some fun to your client's maternity photos. When it comes to maternity photography there are endless props to enhance your shots! You could use the following props:-

  • Baby shoes
  • It's a girl - sign
  • It's a boy - sign
  • Creative banners
  • Countdown board
  • Mom-to-be banner
  • Mini crown
  • Coming soon banner

  • Family Maternity Photoshoot

Family Maternity Photoshoot

This is a great way to get even more creative if you have a whole family who wants to get in on the maternity shoot fun! If you include siblings, it will give you endless options for creating unique family maternity photos. Capture the excitement by having them hug or kiss her belly.

  • Ace The Silhouette

Ace The Silhouette

 Celebrate your client's amazing pregnant body by taking black and white maternity photos of their silhouette. Silhouette photography is an incredible way to take maternity pictures without showing too much. It strikes the perfect balance between revealing and protecting, preserving some of the magic happening there and keeping it personal. It also helps a lot if your client feels uncomfortable when being photographed, which happens to a lot of women – both pregnant and not.

  •  Keep It Simple

 Keep It Simple

 To keep the focus on your client's growing baby bump, you may also opt to have a simple and casual photoshoot. This means no dressing up, no specific background setup, and no extra elements. It’s just your client and her baby, which is actually what truly matters in every photo shoot. 

  • Ensuring Comfort

Ensuring Comfort

 Maternity photoshoots can be longer than you expect, especially when you include high-standard setups, continuous wardrobe changes, etc. If you opt for an outdoor shoot, your session could go even longer where you would have to set up an entire outdoor theme, get the light equipment in place, travelling hours and so on. Throughout the process, keep in mind that your client will get tired. To keep her relaxed and comfortable, you need to arrange a comfortable chair or a good place for your client to sit back and relax.Make sure you consider these tips when you hop onto your maternity shoots! We would love to hear from you about the various difficulties faced by you during your maternity sessions in the comments section below!


The Smart Career Guide To Help You Become A Successful Ad Filmmaker.

Ad filmmaking is a craft of storytelling and visual creation! If you are looking for a career away from the cliché of a 9 to 5 job in an office, then ad filmmaking is definitely for you! There’s no fixed work routine here. You just have to go where your creative mind takes you.

     The universal box office revenue is expected to grow from 40 million to approximately 55 million in 2021, and channels like Netflix now have approximately 142 million subscribers worldwide. With incredibly roaring statistics, don’t ever doubt your career path as an ad filmmaker!

     Without wasting any time, let’s get you reading this complete career guide, that covers practically everything you need to know about making a successful career in the ad filmmaking industry.

What Is The Role Of An Ad Filmmaker?

 Ad filmmakers develop the visualized intention of an advertiser into moving images/videos. They are the producers, directors and the mind behind the incredible ads. The advertising agencies and the ad filmmakers come together, share their knowledge, plan and create a well-executed ad. These ad filmmakers aren’t just directors, they are the creative minds who bring abstract ideas to life. 

The advertising industry of India has earned recognition at international events such as Cannes Lions, The New York Adfest etc. 

Scope of Ad Filmmaking:-

        With the increasing popularity of digital networks and channels, the industry is looking out for new talents, perspectives and creative stories. Perhaps, your dream of working with renowned industry names like Yash Raj Studios, Warner Bros. Pictures, Marvel Studios, etc. will all come true someday!

Skills Required For An Ad Filmmaker:-

      Have you ever noticed the details in a movie? The sound of the birds chirping, the details in a drop of water and its trickling sound, the background music, the accuracy of every short? That's exactly what an ad filmmaker requires, an eye for detail. Apart from all of these, there are other skills like:

  1. Vision:

The transparency of what the story is, where it will be heading, how it will be performed etc. are all a part of the filmmaker's vision for the particular film.

  1. Creativity:

The urge of expressing creativity through visual stories is the craft of an ad filmmaker. You need to be creative enough to tell your abstract story to the world.

  1. Storytelling:

You need to ace your storytelling skills to ensure that all your thoughts, dialogues, characters, actions, go in one direction and deliver one story.

Career Building In Ad Filmmaking:-

Any graduate with a passion for transforming stories from print to film can become an ad filmmaker. It is a profession for creative minds with an ability to learn on the spot. Once you earn a diploma in the course of advertising after graduation in any discipline, you can pursue a certificate or a diploma course in film, television and digital video production to gain experience in this profession.

     Keep working on different films and build networks by communicating and connecting with people of the creative industry. You never know, the Oscars and the Emmys might be waiting for you!


Wittiest Guide To Ace Ad-Filmmaking!

 Ad Filmmaking can be an uphill process, but the yield is worth it. Visual content is the most engaging type of content people look for these days and if you can understand how to produce such visually appealing films for yourself or your business effectively and sustainably, you will earn the benefit for a long time.

To shoot your first-ever hassle-free ad film, you need to keep the momentum going! Keep reading as we have curated an ultimate power-packed guide that will lead you throughout your ad-filmmaking process!

    With that said, let’s walk through the steps of ad-filmmaking and get you on your way to bringing your dream ad-films to life.

    When you create an ad film, you need to follow an organised process. This process can be classified in the following:-

  1. Pre-Production:

The very first stage of the filmmaking process is 'Pre-production'. At this pre-production stage, you will be working out thoroughly on the idea of your desired film and how you will tell your story to your audience.

The pre-production stage consists of segments like story-lining, shot planning, location scouting, actor alignment, organizing the shoot, seeking permission & funding, costume designing, etc.

  1. Production:

The second stage of the ad-filmmaking process is 'Production'. Make certain you’re comfortable with your equipment before you start filming. At this stage, you will be shooting your dream ad film for which you've planned strongly enough.

Don't forget to have backup shorts, just in case you are unhappy with any of your finalised shots. Once you're done filming, watch your shorts and check if it's good to go with, before you leave the location. 

Check the framing, light, sound, focus and get everything you need on the spot! 

  1. Post Production:-

The final stage of the ad filmmaking process is  'Post-production' which consists of editing and sculpting your final ad film. You may look through your raw film before you start editing. If you’ve got a lot of material, you could log it and maybe create a paper edit before you start putting it together. You could create a ‘rough cut’ of the whole ad film or a single sequence so you could get an understanding of the bigger picture.

This stage includes the following:

  1. Select the shorts you will be using in your film.
  2. Organize your finalised shorts.
  3. Add your shorts to the editing software (if applicable)
  4. Divide the long film into shorter segments to smoothly run your editing process.
  5. Check the sound, light and other required elements for your ad film.
  6. Edit your finalised video.
  7. Review your edited film.
  8. Show your ad film to your close circle and ask for suggestions/recommendations/opinions..
  9. Re-edit your film on the basis of the suggestions provided.
  10. Give your ad film a finishing touch.

This power-packed guide serves as a starting point for ad film production beginners to understand the technicalities and steps involved in this field.

We would also like to tell you that, 

"Filmmakers are storytellers". You don't need complicated ideas for your ad film. Even if you have the simplest idea on your mind, go for it. Every second you work towards filming, it will take you to greater heights. Tell your story and live your dream!

  We hope this guide has taught you enough and will help lead your way to your dream ad film. We'd love to know your favourite stage of the ad filmmaking process in the comment section below!


Uncover The Power of Social Media To Grow Your Business!

Thinking about diving deep into the world of social media but don’t quite know where to get started? We’re here to be your guide! If you have a business, you would probably spend a lot of your time trying to uncover the latest social media trends, tips and tricks that would help grow your business.

At present, there are nearly 4 billion active social media users and these users spend an average of nearly 2 hours and 30 minutes on social platforms every day.Social Media platforms not help people to grow their brands but also builds brand awareness, develops client relationships and also make sales directly within the various social platforms. If you haven’t already joined the social family of 4 billion users (and still counting) where ½ of them are using social media to benefit their businesses, then unfortunately you’re losing out on a lot of real business. You need to get your business on a social level to keep yourself and your business ahead of the curve. Trust us, social media will change your entire business story.

 Capturing WOW conducted an engaging session on Clubhouse with the Maternity Photographers - Amrita Samant, Jai Mayhew, Alba Soler, Neelam Vyas and Amit & Priyanka Barot and the session was quite comprehensive. In this blog we will walk you through - "How to grow your business on social media through 4 strategic principles" that we've curated for you, using the values shared by our speakers!So keep the ball rolling as we’re going to show you what you need to know about building your brand on social media.

Let's get cracking folks!

  1. Build Your Brands Presence:-

The social world is quite massive and if you want your brand to reach out to your audience you have to build your brand presence. Keeping it short and simple, your brand does not have to be a part of every social platform available out there. You have to experiment and find out which platform works the best for your brand growth and then work towards building your presence there. Once you've built your brand's presence, "you have to be as social as you can, be approachable and most importantly, engage in conversations online which might turn your audience into client's" - Amrita Samant gave voice to.

  1. Targeting & Promoting:-

Jai Mayhew shared "promote the work that you love on your social media platforms" while Neelam Vyas said, "your work will speak for you so give your best". Many a time people tend to post and promote things that they don't connect with. Often, brands create content based on their target audience’s needs and don't look after their likeness. You should have an understanding of both - your brand and your target audience well enough. These are the people who will resonate with your products and your brand the most. Keep promoting the work that you love!

3) Engage With Your Audience:-

At the session, Amit Barot said that "it is quite important to post the work that you love! You have to engage with your audience and keep your page lively!"The best possible way to keep your page lively and get the support of your audience is to rightly engage with them. By engaging, we mean engaging on a brands' level. In this case, whenever any user posts about your brand, or comments on any of your posts, try to respond to them. You could engage with them in many other ways too like setting up polls, quizzes, or contests that encourage your audience to participate. For example, Instagram stories are a great means to engage your followers.

4) The Back-up Plan:-

Amrita Samant rightly said "Do not completely rely on Social Media. You may never know which social platform might get banned the next day!" So you must have a backup plan. It could be in the form of having your brands' presence on websites or other digital platforms to stay on the safer side.Besides these amazing tips, here's another one coming straight from Alba Soler "Be proactive and enjoy everything that you do!" 

 The 4 principles we’ve outlined here in this blog are staples of our speakers that are breaking the chronicles on social media right now. Remember that brands that show a bit of humanity do exceedingly well on social media and that being said, you should always ensure that any content that you create or share makes sense for your particular audience and your brand voice. You may now try all of these tactics to start growing your brand on social media today!

We would like to hear from you!

What’s something you've been struggling with when it comes to your brands' social media presence? Any tips or tactics that you'd love to add on? Let us know in the comments below!


Social Media

Most Popular

Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.