Anand Rathi’s story runs parallel to Madhavan’s character in the movie 3 Idiots, although Anand discovered his true passion not after one but two degrees!
Anand had no previous experience or inclination towards photography. A good deal on a second hand camera and some online tutorials later, he started shooting what most amateurs would shoot, insects, sunsets and streets. However, his passion for travel saw him shooting more and more landscapes. His classmates saw his pictures on Facebook and requested that he made them a part of it. Since most of them were married, these were in a way, his first ‘couple shoots’. By the time he graduated, photography had turned into a passionate hobby.
Today, Anand Rathi runs one of India’s leading wedding film and photography company, Reels and Frames. Infamously known as the man who captured Sonam Kapoor ki shaadi and Akash Ambani wedding, he is trusted by the likes of Mr. Kumarmanagalam Birla, Mr Braj Binani, Mr Praful Patel and lot many other prominent personalities to cover some of the most important moments of their life. He has photographed social celebrations in over 5 continents, 22 countries and counting. As a team of 23 creative individuals, the company has won some of the highest accolades and awards in the field of wedding photography and have been featured multiple times national and international media.